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Letter To Editor

New advertising campaigns warning about the false paradises of drug evasión

Clemente Ferrer

'Dance Music for you not to dance' is the slogan of the last campaign of the Spanish Foundation Against Drug Addiction (FAD) to raise awareness of the risks associated with driving under the influence of drugs , for young people aged 16 to 24..

According to the National Department of Traffic (DGS), about 23 % of drivers up to 30 years who died in a traffic accident had consumed drugs.

"Bad night . Tonight may be your turn " is the slogan of another FAD campaign , which seeks to educate the youth against the alkaloids that cause hallucination or distress and can lead to suicide. Out partying until dawn can move in " a bad experience " because these concentrates, " can be your worst enemy. " Drugs have stayed in the fun of teenagers.

Reaching a state of rapture in a few minutes and feel the effect of joy for an hour, is the type of hallucinations that causes "fentanyl" a synthetic drug derived from opium that has set off alarms at the UN, so that the International Narcotics Control Board, in its annual report, devotes a chapter to this concentrate, a " synthetic opioid 80 times more potent than heroin," and that is causing serious damage in the United States and Mexico.

The European Monitoring Centre for Drugs and Drug Addiction, also exhibited a painful horizon, whereby drugs are cheaper than ever in all countries of the European Union, a circumstance that has led to a frightening increase in cocaine use, particularly among adolescents. The investigation exposes the rawness of the situation in Europe: each year alkaloids consumption causes more than 8,000 deaths.

Drugs, sex, terror and fanaticism spiral will not succeed in his claim to be havens of escape. Young naive believe the drug will "lead to Heaven" and what it gives to them is their own self-destruction, a physical and mental deterioration that will transform the "paradise" of a moment, in a prolonged and unbearable hell.

Clemente Ferrer

clementeferrer3@gmail.com Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing.

Independent Forum of Opinion is a group of professionals (graduates in Chemistry, Medicine, Education, Agricultural Engineer, Civil Engineer, Professor Business, university professor, etc.).