Multan: July 16, 2016. (PCP) Pakistani social media celebrity Qandeel Baloch has been murdered by her younger brother in what police suspect was a so-called "honor killing". "Qandeel Baloch has been killed, she was strangled to death by her brother, apparently it was an incident of honour killing," said Sultan Azam, senior police officer in Multan. Baloch, believed to be in her twenties, had travelled with her family from the southern port city of Karachi to Muzzafarabad village in central Punjab province for the recent Eid holiday. The brother fled after the incident, the police officer said, adding that the brother was upset at the "disrespect" Qandeel had caused to the family. Murdered Baloch’s father confirmed the attack by her younger brother in a statement. Baloch was strangled to death in a house in native Multan where she had been residing for past six days. Body of the victim has been shifted to Nishtar Hospital.